Your website is more than a collection of web pages strewn across the internet, or at least it should be!
Your website should display accurate information while advertising your niche products and/or services in a compelling manner to reel in your audience, keep their attention and ensure they are able to click around your website with ease. Web design must have a creative and compelling layout with easy-to-use functions. The overall purpose of your website is to convert your audience into becoming customers so make sure they like what they see and like how they navigate is of the utmost importance, right behind getting your website to be found initially.
How is your current website performance?
- High Bounce Rate
- Slow Page Load Speeds
- Incorrect Brand Reflection
- Outdated Appearance
- Poor Navigation
A – High Bounce Rate
What is a bounce rate and why does it matter?
Google Analytics has a lot to cipher through when it comes to analyzing and understanding how your web design is performing. One of the most important data sets to consistently measure is your bounce rate. Why? Because your bounce rate shows the exact number / percentage of people who come to your site and then leave without taking any other actions. This is important to note because you want your visitors to come to your website to engage with the action you present to them which converts them into a customer. Now, the action you present them with can range from filling out a form or clicking to buy your product. Either way, if they only come and leave without taking any action this is the data you focus on. You figure out why your audience didn’t take any actions. Is it because they didn’t find what they came there for or was your website too slow so they left before your web page loaded?
What is your bounce rate?
B – Slow Page Load Speeds
What is page load speed and why does it matter?
Your web design page load speed matters! People expect website pages to load quickly so they can find what they are looking for easily and efficiently. If your website pages are slow to load you are going to have a high bounce rate. People will leave your website because they are impatiently waiting for your website to load. Your website needs to be quick to load to ensure you are maximizing your ability to convert your audience into customers.
Plus, did you know your website page load times impact your SEO too? Google knows all! Google optimizes its results for websites with fast page load speeds. Your website needs to be optimized for your audience and more importantly the search engine results too! Google can be your best friend or your worst enemy. Set yourself and your website up for success with optimized website pages to ensure Google crawls and ranks your website high so your audience can find your website and enjoy their experience on your site when they do find it.
What’s your website’s page load speed?
C – Incorrect Brand Reflection
Does your website reflect your brand?
Brand recognition is a huge part of building customer loyalty as well as retaining and acquiring customers. When your website reflects your brand and welcomes your audience, you are setting yourself up for success. Inviting your audience to your website, and having them feel safe, comfortable and inquisitive enough to stay on your website to navigate around freely should be your end goal. Your website design should align with your current brand so your audience knows where they are and connect with what you are presenting. You want to connect with your customers to build their trust and loyalty. Tailoring your website to best fit the needs of your industry and target market is where you will see success in your website.
How does your website look?
D – Outdated Appearance
When was the last time you updated your website?
The digital world is constantly changing and so are the expectations for website design. Finding that balance to captivate and engage with your audience is where you want your website to be. Having a website with updated features and design reassures your audience you are on top of your digital footprint and start to build their trust in your brand right with that first click of them landing on your website.
We have all seen those websites that have way too much going on, whether that is too many pop-ups, too many flashing visuals or too much text. The last thing you want is to distract your audience from getting them to take the action you presented them with. The best part is, websites are completely customizable so you get to present to your audience what their decisions are to make. Having your brand represented well through a well-designed website with a crisp and clear appearance is where your website should be to boost your bottom line.
When was the last time you updated your website?
E – Poor Navigation
How many clicks does it take?
You got your audience to your website so the hard part is over. Now, does your audience know where to go to get what they’re looking for?
It’s common these days to see navigation bars on websites with a dozen or more options. Try to help streamline and organize your options so that your audience has a clear directional path to take to get to where they want to go. Remember, the fewer the clicks the better! Enable your audience to find what they’re looking for by navigating your website with ease.
How is your website’s navigation?
KorComm Sales and Marketing Solutions are here to help you build and maintain your custom website that incorporates all your important elements while presenting its best self to keep and engage with your audience. Convert your audience into customers through an easy-to-navigate, well-organized, updated website.