KorComm utilizes email marketing to make initial connections, maintain communication and reach clients who ordinarily may not respond to other forms of communication.
Almost everyone has an email address. Email is a tool that provides the ability to communicate across great distances virtually instantly. You do this via your digital inbox where you can go to view messages, reply to them if appropriate, forward them on if necessary and/or file/delete/archive them accordingly. This is a simple but powerful way to share information with others efficiently.
Businesses typically invest in email marketing because it allows them to manage their subscriber lists easily and efficiently track campaigns that use their distinct voice.
Email marketing can be a great way to engage your customers and keep them informed. By providing your email audience with accurate, up-to-date information, you show them that you value their business and are willing to continue educating them about your brand.
Email marketing is also like listening, because a marketer can find out more about their customers and learn about their habits. If you notice that a customer is interested in a certain product, you can directly send them information about it. This can develop a long-term relationship and help you build trust between each other and in turn increase your bottom line strategically.
Reach Your Target Customers Inbox
The best way to connect with your target audience is in their email inboxes with a custom digital marketing eblast / email campaign. Today, it seems everyone has their email right at their fingertips with mobile phone and tablet applications as well as on the go with mobile devices and laptops.
Email marketing is a way that you can get in touch with your customers and subscribers. Eblast campaigns allow you to send emails to individuals who have subscribed to your emails, or you can send it out to everyone on your email list. The sender’s name appears at the top and can be easily identified as your business, this informs your customer who the email is coming from. This allows them to connect with your email and note it is not spam, this way they have a higher likelihood of opening your emails. The content body is below the name and it tells your customers about a new product or service, discounts, or other engaging content you think will catch your audience’s interest. The subject line will catch your customer’s attention and it’s a good idea to keep it short, fun and eye-catching as well as compelling, so they want to open (and interact) with your email.
KorComm’s team of dedicated professionals have years of experience executing custom email campaigns. Our team stays on top of the ever changing email marketing best practices and weave them into each and every client’s eblast campaign to ensure optimal campaign performance.
Eblasts are a great way to increase and expand your company’s awareness through offering promotions, keeping in touch with your current audience, keeping you top of mind, informing your readers, driving traffic, generating sales, conducting surveys, sharing updates, making announcements, newsletters, acquisition, retention, promotion, etc. The uses and advantages within email marketing campaigns are seemingly endless.
KorComm’s team has the tools to develop a custom and strategic email marketing strategy for your business. We will analyze and construct an email schedule that best suits your audience. Each and every email campaign will have custom content and graphics to reflect your brand accordingly to get more website traffic and more sales.
Within email marketing, KorComm also has developed eblast drip campaigns that reach your prospects and clients through automated and repetitive marketing actions. This process tactfully sends marketing information repeatedly over a longer time period. The goal is to have your audience not only open the eblast but engage with the action set forth in the email. Drip campaigns have a vast array of customizations, which is why they are great for any size business and keep your company at the forefront of your target audience’s mind.
Best part is, we capture this data and are able to use this to strategically place the future emails in their inbox at a day and time when they are more likely to engage with. This strategic process starts when the first eblast of your customized drip campaign is sent.
If that email is unopened or ignored, a follow up email is scheduled to be sent later, usually a different day of the week and different time. If that email is also unopened or ignored, a month or so later another eblast will be sent.
When building your business and marketing your product, one of the best ways to do that is to collect more email leads. This allows you to build your list and get more traffic to your site. Making sure you have good content on your website and landing page is one way to make sure you’re getting opt-ins. When you provide your audience with something of value, they will likely share it with their friends, family and peers.
Once you have a good idea of who your audience is and their needs, those insights are what is used to create custom and strategic eblast campaigns that help potential clients realize the value of your company. The way the information is presented to your prospects that are digitally looking for must be in such a way that it puts your company higher on their list of choices amongst competitors.
Often social media is used to obtain quality email leads, this is done by promoting your business through offers often through paid advertisements. This approach is two-fold, you will gather more email leads while increasing your online presence.
KorComm’s eMail Marketing Service Platforms
- Drip Campaigns
The practice of eMail Marketing is an essential component to your online success and your overall digital marketing campaign.
KorComm is your one-stop shop for comprehensive eMail Marketing solutions. We understand you are busy running your business. Let KorComm support your business goals with expert eMail Marketing reinforcement.
In order for us to solve your business marketing needs, we need to understand your business, your goals, and your market space. Before we speak, we listen. And that’s where we start… with you!
We offer a no-charge upfront consultation to get to know your business and provide a customized eMail Marketing plan with your goals at the forefront. We design, implement and track custom eMail Marketing campaigns to fit your unique sales and marketing situation. Let KorComm Sales & Marketing Solutions step in to wake up your slumbering eMail Marketing. Let’s talk to explore your unique possibilities.
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Let KorComm help you grow your business by focusing on the follow up and final nurturing of your qualified digital marketing leads.
Once a lead has entered your funnel and showing signs of serious interest, KorComm can expertly take the lead through the final stages of a sale cycle to closure.