Online advertising is one of the most effective ways for businesses to grow.
A successful online advertising campaign is what will boost your business ahead of your competition. The KorComm Sales and Marketing Solutions team is here to analyze and implement the most effective custom online advertising campaign for your business.
How does online advertising work?
Expanding your reach to new markets by first growing the business locally with well-known and trusted brands. Then, to find a new market or customer base in other areas via social media strategies, word-of-mouth or word-of-mouse all via online advertising campaigns.
There are several online advertising campaign options including paid search, paid social, display ads, search ads, remarketing, sponsored content and more!
How do you know which online advertising campaign is best for your business?
KorComm dives deep and performs a thorough analysis of your business to ensure the online advertising route you choose is best for your bottom line. Over the past 10 years we have partnered with hundreds of businesses to develop and grow through strategic and custom online advertising campaigns.
Paid Search
One, if not the most common type of online advertising.
Paid search is when you bid on relevant keywords, key phrases and key terms. When people enter their queries into search engines, paid search ads will more than likely be displayed with their results. These are the ads you want to place if you want to be guaranteed to be seen.
Google & Bing Ads offer advertisers the choice of either text-based ads or visual and banner advertisements.
Paid Social – Facebook and Instagram
Continuing in popularity within the world of online advertising.
Paid social is similar to paid search whereas instead of paid ads appearing in search engines, paid ads appear throughout social media platforms.
For these paid social ads to appear in an audience’s feed, the advertiser has to place them through targeting as opposed to paid search where the audience is directly searching for the keywords related to the ads.
Effective targeting takes time to effectively research into pinpointing your targeted social audience to ensure they are reaching the specific target audience.
Ads on Facebook and Instagram can be an effective way to increase brand recognition. This method allows businesses to customize messaging for users who have already interacted with their content, helping them build relationships and increase conversion rates. It also gives marketers valuable insights into what kind of content resonates best with their target audience.
Facebook and Instagram ads allow you to target a variety of different options, ensuring you are reaching a wide net of potential people. You can then utilize a few of Facebook top campaign types – branding, traffic, or lead gen.
Launching videos is a great way to start off your campaign. Generally, videos should be no longer than one minute and contain your contact info, and a brief synopsis of your solutions. The more videos we can launch simultaneously the better (though no more than four videos will be active at any given time).
Are you noticing your videos are attracting views, but clicks and leads are still slim? Hit those people with a second ad (called retargeting).
Retargeting is a process that allows businesses to serve ads to people who have already visited your website, interact with your Facebook and/or Instagram pages, or watched at least 3 seconds of one video. By taking advantage of this method, companies can ensure that they stay top-of-mind with potential customers, even if the customer still needs to make a purchase.
This also helps businesses build strong relationships with prospects that can lead to higher conversion rates. For example, retargeted campaigns often use customized creative elements like special offers, discounts or incentives that are tailored specifically for those users who previously engaged with the business in some way.
Display Ads vs Search Ads
Display Ads
Paid placements that appear based on various targeting parameters including banner advertising & retargeting.
Search Ads
Only appear to those who are already searching for your product or service.
Remarketing
Consumers rarely find a website and make an immediate purchase. The customer’s journey is often a more lengthy and complex process that takes place across multiple devices and websites over a longer period of time.
Due to this, remarketing has become one of the most important tools in a digital marketer’s toolbox.
Remarketing allows you to track users who have visited your website including those who have yet to convert or take action into becoming a customer. When your audience leaves your website, remarketing allows you to serve ads to them on other websites.
This significantly increases brand awareness while providing further opportunities for the user to revisit your website and convert into becoming a customer.
Best part about remarketing is it can be enabled on search and display campaigns as well as social advertising initiatives.
Sponsored Content
Sponsored content can be a great way to drive users to your site. By offering something valuable to visitors, you can draw and keep their attention on your products and services through providing original, high-quality content.
Readers can tell when the content they’re reading is original. This will enable you to connect with your audience more personally which will also build brand trustworthiness.
Create sponsored content that’s relevant to your business, and that will draw attention to your company and your services.
Both Facebook and Twitter offer advertisers the sponsored content feature and there are a wide range of sponsored update options, including Facebook’s Promoted Posts and Twitter’s Sponsored Tweets.
Landing Pages
Landing pages are optimized website pages that visitors are taken to when they click an online advertisement.
Landing pages are completely customizable which allow the flexibility of being able to feature specific products or entail prompts for users to provide the advertiser with more information, such as contact forms or to make a purchase.
Landing pages contain a lot of data that can make or break your online advertising campaign. Paying attention to this data and making adjustments as needed is how your campaign will perform best.
Analytics & Reporting
Knowing exactly how well ads are performing, where the traffic is coming from and what they’re doing when they’re on your site is essential for campaign success.
Analytics are a crucial component of online advertising that provide a wealth of information about advertising campaigns. Analytics tools are essential in determining how consumers discover and ultimately interact with your online ads.
Analytics range from impressions, calls, shares, time spent on the page, bounces, page load times, click-through rates, cost-per-conversion, trends over time and more!
Analytics can be seen in real-time and can be reported back daily, weekly, bi-weekly, monthly, quarterly, yearly, etc. Whatever you deem best for your online advertising campaign.
Campaign Optimization
Effective online advertising takes time, effort and strategy. From the campaign kick off with strategic SEO Keyword Research, to a successful campaign setup with 24/7 monitoring, optimizing, reporting and management.
With an effective online campaign strategy in place, your business’s bottom line is sure to see a boost.
KorComm Connects You
KorComm is your one-stop shop for comprehensive online advertising solutions. We understand you are busy running your business. Let KorComm, the professionals, support your business goals with expert online advertising reinforcement.
Before we solve your business marketing needs, we need to understand your business, your goals, and your market space. Before we speak, we listen. And that’s where we start… with you!
We offer a no-charge upfront consultation to get to know your business and provide a customized online advertising campaign plan with your goals front of mind. We design online advertisements to best fit your unique sales and marketing situation! Let’s talk to explore the world of digital ad possibilities for you.
Manage Your Reviews
Customer reviews are exploding in popularity among search engines.
People read reviews before making purchases at places they’ve never been. KorComm will keep your brand positioned at the very peak of the rankings so you will receive maximum exposure each and every day.
In order for us to solve your business marketing needs, we need to understand your business, your goals, and your market space. Before we speak, we listen. And that’s where we start… with you!
We offer a no-charge upfront consultation to get to know your business and provide a customized SEO plan with your goals in mind. We analyze, design and implement custom SEO campaigns to fit your unique sales and marketing situation. Let KorComm Sales & Marketing Solutions step in to wake up your slumbering SEO. Let’s talk to explore your unique possibilities.
The Internet Is A Large Place
KorComm has the tools to see where your business is mentioned anywhere on the internet outside of where your business is most frequently mentioned. We dive deep to ensure thorough digital reputation management while utilizing effective keyword research.
Our team makes sure your brand has a strong and positive online presence. Any business will suffer if they don’t have the right help connecting and maintaining their potential customers. With the correct implementation of Digital Reputation Management campaign tools, KorComm will create a positive buzz around your brand to further reach your audience and build brand awareness.
We at Korcomm know it’s vital to maintain a strong Digital Reputation Management strategy. We take into account the local aspects of any business and how important it is for your brand to be visible on search engines at all times. Our holistic view of the web is concerned with all the organic ways in which your customers, new and old, find you on search engines. We believe that discovery begins with a healthy local SEO foundation.
KorComm’s Digital Reputation Management campaign services are designed for managing and maintaining your online reputation throughout the digital world. Online reputation management is an important part of any business, even if your company is small or new. When you have a service or product that people can research online, it is important to make sure you keep a clean online image. This will keep your customers coming back. Our Digital Reputation Management campaign services will ensure your online presence is a positive one.
KorComm’s team understands you are busy running your business and finding time to manage your online reputation is time consuming. Let KorComm support your business goals and boost your reputation with expert Digital Reputation Management.
For us to solve your business marketing needs, we need to understand you, your business, your goals, and your overall market space.
We offer a no-charge upfront consultation to meet with you to understand your business then provide a customized Digital Reputation Management campaign plan with your goals prioritized. We analyze, design and implement custom Digital Reputation Management campaigns to fit your unique brand. Let KorComm Sales & Marketing Solutions step in to wake up your online reputation. Let’s talk to explore your unique possibilities.
FAQs
Q: How do I promote myself in online advertising?
A: There are two ways, specifically on Facebook/Instagram. You can boost a post, or you can launch Business Manager ads (which give you more targeting options.
Q: What does a boost do for me within online advertising?
A: It’s a quick way to get your organic post in front of an audience based on their location (or people who already liked your page. Keep in mind, you are limited with the CTA (call to action).
Q: Am I able to launch online advertising that collects leads?
A: Yes! This is the easiest and quickest way to get conversions. Instead of sending a user back to your site (and potentially losing them), we can collect the user’s data right on Facebook. Then, that data can be collected in an email program, or be emailed to you directly.
Q: How would you launch Business Manager ads?
A: First, we would gain access to both your Facebook Page and Instagram account. Then we would create an ads account, create the ads, send the ads to you for review, and then launch.
Q: How does the Facebook pixel work? Do I need it?
A: We highly recommend the Facebook pixel. It allows you to track visitors to your site, and re-target that person immediately.
Q: Speaking of which, what is re-targeting for online advertising?
A: Let’s say someone has visited your website, Facebook page, Instagram page, or viewed at least 3 seconds of video. That’s great, right? Well, if they don’t become a hot lead, you can create a custom audience using one of the audiences above and use that for your ad.
Q: What is Google Ads, and how can it help my business?
A: Google Ads is an advertising platform offered by Google that allows businesses to display ads on the search engine results pages, YouTube, and over 35 million partner websites and apps. Google Ads can help your business by driving traffic to your website, increasing brand awareness, and generating more leads and sales.
Q: How can Google Ads be used to drive traffic to my website and increase sales?
A: Google Ads allows businesses to create and display ads to people who are searching for relevant keywords, in specific geographic locations, and even on partner websites. By targeting the right audience with the right message, businesses can drive traffic to their website and increase sales.
Q: How much should I expect to pay for Google Ads, and how are costs determined?
A. The cost of Google Ads depends on a variety of factors, including the competition for your chosen keywords, your geographic location, your target audience, and the type of ad you’re running. Businesses can set a daily budget for their campaigns, and Google will charge them each time someone clicks on their ad while staying within the budget.
Q: Can Google Ads target specific audiences or geographic locations?
A: Yes, Google Ads allows businesses to target specific audiences based on demographics, interests, and search behavior. Businesses can also target specific geographic locations, such as cities, regions, or countries.
Q: How will you ensure that my Google Ads campaigns are effective and cost-efficient?
A: As a digital marketing agency, we will work with you to create targeted campaigns that are designed to drive results. We’ll conduct keyword research, create effective ad copy, and monitor and optimize your campaigns over time to ensure that they are as cost-efficient as possible.
Q: How will you measure the success of my Google Ads campaigns, and what metrics will you use?
A: We’ll use a variety of metrics to measure the success of your campaigns, including click-through rate, conversion rate, cost per conversion, and return on ad spend (ROAS). These metrics will help us track the performance of your campaigns and identify areas for improvement.
Q: How will you ensure that my ads don’t appear in irrelevant searches?
A: We’ll conduct thorough keyword research to identify negative keywords that may trigger your ads to appear in irrelevant searches. By adding negative keywords to your campaigns, we can help ensure that your ads only appear to people who are searching for relevant keywords.
Q: How will you optimize my campaigns over time to improve performance and drive better results?
A: We’ll regularly monitor and optimize your campaigns by adjusting your targeting, ad copy, and bidding strategy to improve performance and drive better results. We’ll also conduct A/B testing to identify the most effective ad variations.
Q: How frequently will I receive reports on my Google Ads campaigns, and what will be included in those reports?
A: We’ll provide you with monthly reports on the performance of your campaigns, including key metrics, such as click-through rate, conversion rate, and cost per conversion. We’ll also provide custom reports from time to time.
Q: What kind of support can I expect from your agency, and how can I get in touch if I have questions or concerns?
A: As a Google Ads agency, we’re committed to providing our clients with excellent support. You can expect timely and professional communication from our team, and we’re always available to answer any questions or concerns you may have. You can get in touch with us by phone or email.
<< We Connect You >>
Let KorComm help you grow your business by focusing on the follow up and final nurturing of your qualified digital marketing leads.
Once a lead has entered your funnel and showing signs of serious interest, KorComm can expertly take the lead through the final stages of a sale cycle to closure.
